Pricing | Salon Growth

Simple pricing for salon owners

Everything Your Salon Needs to Grow Online

Start with the essentials: a professional website, an easier booking experience and a properly set up Google presence.

Simple pricing. No unnecessary packages.

Salon Booking Platform

From $20 / month

Silver starts with a 30-day free trial

Give clients an easier way to request and manage appointments online, with Silver, Gold and Diamond plans to match your salon’s needs.

  • Online booking & scheduling
  • Empty Chair recovery
  • Appointment & recurring reminders
  • Detailed reports in Excel & PDF
  • AI assistant for onboarding & enquiries
See Booking Plans ↓

The 30-day free trial is available on the Silver plan.

Google Business Profile Setup

$5 one-time

Single payment

Get your salon’s Google Business Profile set up with the essential business information clients need.

  • Business information setup
  • Business category
  • Address / service area
  • Phone number
  • Website
  • Opening hours
  • Basic profile setup
  • Basic optimization
Get Started

Google determines search visibility and rankings. Setup does not guarantee rankings.

Booking Platform

Choose the plan that fits your salon

Start with a 30-day free trial on Silver. Upgrade to Gold or Diamond at any time as your salon’s needs grow.

Silver

$20 / month

30-day free trial

Everything a salon needs to move booking online and stay on top of appointments.

  • Online booking
  • Service selection
  • Appointment scheduling
  • Client details
  • Booking confirmations
  • Appointment management
  • Mobile-friendly booking experience
  • Empty Chair recovery (email only)
  • Appointment reminders (email only)
  • Recurring reminders for future bookings (email only)
  • Detailed booking reports (Excel & PDF)
  • AI assistant for onboarding help
Start with Silver

30-day free trial. No payment during the trial.

Diamond

$50 / month

Billed monthly

Everything in Gold, with a higher-capacity AI assistant that can also complete bookings directly with your customers.

  • Everything in Gold
  • AI assistant capacity increased to 1,500 enquiries/month
  • Customers can book appointments directly through the AI assistant
Start with Diamond

The 30-day free trial is available on the Silver plan.

What does $200/year actually get you?

A professional website gives your salon a dedicated online home — a single place where potential clients can understand your services, see important business information, find your location, learn about the business, view contact details and reach the booking process.

The goal isn’t simply to “have a website.” The website should genuinely make the customer journey easier, from the moment someone finds you to the moment they book. Read more in our guide to why your salon needs a website.

Make booking easier for your clients

Many salons lose potential enquiries somewhere in the process — waiting for replies, calling during busy hours, back-and-forth messages, or unclear availability all add friction between someone’s interest and an actual appointment. The booking platform is designed to make that process simpler for both clients and staff.

Read more in our guide to why your salon needs online booking, or see our broader framework on how to get more salon bookings.

Help local clients find your salon

Your Google Business Profile is often one of the first things a potential client sees. Accurate business information, location, opening hours, services, your website and contact details all help someone decide whether to reach out — but no setup service can promise where your profile ranks; that’s determined by Google.

See our guide to 3 things every salon should do on Google for more detail.

Built for salons that want to improve their online presence

Starting From Scratch

For salons without a professional website yet.

Already on Instagram

For salons with social media that want a stronger destination for potential clients.

Ready for Easier Booking

For salons that want a simpler appointment process.

Improving Local Visibility

For salons that want their Google presence properly set up.

Know exactly what you’re paying for.

Website

$200/year includes the five-page website and two revision rounds.

Additional pages

$40 per standard additional page.

Custom work

Complex functionality is quoted separately based on requirements.

Booking platform

Silver $20/month (starts with a 30-day free trial), Gold $35/month, or Diamond $50/month.

Google Business Profile

$5 one-time setup.

Frequently asked questions

What is included in the $200 website?+

A 5-page, mobile-responsive website with a professional modern layout, contact form, Google Maps/location section, social media links, a booking button/link, basic on-page SEO setup, SSL, hosting, domain connection, and two rounds of revisions.

Can I add more pages later?+

Yes. Standard additional pages, such as a gallery, FAQ, team page or individual service pages, are $40 per page. Complex custom functionality or unusual page requirements are quoted separately depending on what’s needed.

Is the booking platform really free for 30 days?+

The Silver plan starts with a 30-day free trial with no payment required during that time, then $20/month. Gold ($35/month) and Diamond ($50/month) are billed monthly from the start.

What’s the difference between Silver, Gold and Diamond?+

Silver covers the core booking experience plus email-based Empty Chair recovery and reminders. Gold adds SMS delivery alongside email, plus an AI assistant that can handle up to 500 bookings and enquiries a month. Diamond raises that AI assistant capacity to 1,500 enquiries a month and lets customers complete a booking directly through the assistant.

Do I need a website before using the booking platform?+

Not necessarily. The services can be used independently depending on how your salon is currently set up, though most salons find the two work well together.

Does the $5 Google Business Profile setup guarantee rankings?+

No. This service covers setup and basic optimization of your profile. Google itself determines search visibility and rankings, and no setup service can guarantee where a profile ranks.

Can I request a custom website?+

Yes. Custom functionality or specific requirements beyond the standard 5-page website can be discussed and quoted separately based on what your salon needs.

What happens after I choose a service?+

You can submit your salon’s details through the contact page, and the next steps will be discussed from there.

Explore all Salon Growth guides →

Ready to improve your salon’s online presence?

Choose the service that makes the biggest difference for your salon right now. You can always add more later.